Three things that Apple must get right with the iWatch


It seems inevitable that a little over 24 hours from now, Tim Cook will take to the stage and announce the iWatch. We all hope it will have a better name, but a million sanitary jokes later, the iPad is still selling well. A name it seems, isn’t everything.

The rumours have been relentless, and I can’t help but think that the additions of Health Kit and Homekit to iOS8 all point to the imminent release of Apple’s first foray into the world of wearable tech.

The potential of wearable tech is huge, but for me, before we even discuss features, there are three fundamental things that the iWatch must get right.

1. It must tell the time – always

If Apple want to convince me to buy an iWatch instead of that Taki watch I’ve been lusting after, then it had better tell the time. More than that, it’s got to tell me the time without me pressing a button. An always-on screen is going to eat into the battery life, but this is a deal-breaker.

2. It must not get warm

Smart phones and tablets are electronic devices that carry out complex tasks. They’re usually pushed to the absolute limit of their components, so it’s natural that they’re going to get warm now and again. That’s all well and good unless it’s strapped to my wrist. I want to put a watch on and forget about it until I need it. It needs to be consistent. I don’t want to “feel” when it is working hard. Somehow, Apple need to make sure that it stays a comfortable temperature.

3. It’s got to be light

Remember – this is my personal list. In many ways I’m the target audience for the iWatch. I’m fully invested into the Apple ecosystem (phone, tablet, Macbook & iMac), and I’ve never really found a watch that I like. I’m a designer so I’m using my hands all the time, and I’m a musician, so the last thing I want is a heavy and clunky device weighing my arm down.

I’m excited to see what Apple unveil tomorrow. In terms of features, I’m not expecting too much from the first generation iWatch. What I do expect is a watch that fulfils the basic requirements that all great watches have done for countless years – to tell the time, to be comfortable, and to be beautiful.

For now, we wait.

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