Convenience is king.
All designers want to make products that not only function perfectly, but that also delight users. However, the desire to create a beautiful and enjoyable experience must not conflict with a user’s primary goal – to perform their intended task.
I’m sat on the couch, Macbook on my knee, and I feel a gentle vibration on my wrist. It’s the Apple Watch telling me to get up and walk around for a minute. It’s a helpful, small detail that gives the device a special kind of charm.
Yesterday Tim Cook stood up and announced that there was “one more thing”. We expected it, but after months of speculation, the Apple Watch (thankfully not called the “iWatch”) was unveiled.
No doubt we’ll soon see in-depth breakdowns of the inner workings of the device itself and benchmarking results with its competitors.